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Newsletter
Been asked to sit on a Board?
By
Cindy Rodahl and Kaye O’Leary
You are sitting in your office on a sunny
afternoon and finally receive the call
you’ve been waiting for— you are being asked
to join a Board of Directors! As you begin
your due diligence, there are some areas you
may want to explore beyond the traditional
financial and organizational information
normally provided to prospective board
members. By doing this you will gain a
greater understanding of how the board does
its work and the board’s culture.
Does the board have an Annual Plan outlining
its goals and objectives for the year, the
timeline of key activities, as well as, a
schedule of meetings? Be sure to examine
past examples of information regularly
provided to the board, including agendas
from past meetings. How are the performance
of the CEO and board members evaluated? Ask
to review the most current evaluations. In
addition, there should be a clearly defined
orientation process for new members, as well
as, on-going board education and
development.
Look at the existing structure of the board
and committees’ roles and responsibilities
to better understand the workings of the
board. How are individual board members’
expertise utilized to enhance the overall
contribution of the board? What are the
expectations of you as a board member? How
are conflicts within the board resolved?
What is the level of interaction between the
Board and the Executive Team? From this,
you will gain a better understanding of
alignment within the board and additional
insight into the board’s working
relationships with the CEO and the Executive
Team.
Think about what you can bring to the board
and evaluate why the company is interested
in you as a member. Talk with members of
the board to understand their overall goals,
how they believe they add value, how
progress will be measured or evaluated and
specific ways the Board adds value to the
Company.
Now that you’ve completed your due
diligence, begin to think about how you can
distinguish yourself as an exceptional board
member. A large part of this goal can lie
in the “softer side” of board work, outlined
below:
Be prepared
Frequently, more time than needed is spent
reviewing information previously provided to
the board. One of the goals of the board
is to review the performance of the business
thoroughly, yet efficiently. Working with
management to provide an executive summary
in addition to detailed financial and
business information helps accomplish this.
As you review the information being given to
the board, provide feedback on what’s
helpful, what’s redundant and what needs to
be improved. Also, be disciplined about the
continuity of information and discussion
from one meeting to the next. Because there
is often an 8 to 12 week gap between
meetings, develop your own techniques and
tools in addition to the recorded minutes to
capture key information between meetings.
Be Shareholder Driven
Good
public-company board members become
extraordinary by being shareholder driven,
while providing support and assistance to
the CEO. The board should clearly define
the role and responsibilities of the CEO, as
well as key objectives on an annual basis.
When this is defined upfront, it will drive
focus, objectivity and clarity regarding
performance. Encourage discussion of key
topics and issues. It is a normal process
for CEOs to seek advice through individual
discussions with board members, based on
their expertise and role within the board.
Once the discussion moves from an
“advising/coaching conversation” to a
“decision making conversation” it is
important to get full board participation.
Lastly, don’t be afraid to ask the tough
questions and challenge current thinking
even when things are going well.
Be a team
player
Highly effective directors are less focused
on their individual contribution and look
for ways to enhance the collective
performance of the Board. Use the
leadership and managerial talents
(facilitation, strategy development, process
management, conflict resolution,
communication skills, etc) that are already
within the board. Identify ways that you
can bring out the best in other members.
Most boards are made up of highly
accomplished leaders with strong points of
view. Given this, oftentimes a handful of
board members can dominate the meetings.
Great board members pay attention to the
participation levels of everyone.
Be Accountable
Accepting a board assignment is a
significant commitment in terms of
responsibility and time. Look for ways to
enhance board processes; effective processes
become even more critical as demands on time
grow. Also, proactively identify areas of
expertise that you possess that can be a
resource to the company. This is especially
important in smaller companies where access
to high level expertise or resources is more
limited or less affordable. Most
importantly, stay current –the governance
world is ever changing. Networks and
educational forums are critical to stay
abreast of legislative and regulatory
changes as well as best practices.
Congratulations! We hope your experience as
a board member is personally rewarding and
adds value for the organization and
shareholders that you will be serving
Cindy Rodahl and Kaye O'Leary are
Principals at Tevera Consulting, LLC.
Trevera Consulting works with small to
mid-size companies in the areas of strategic
planning, organizational effectiveness,
board effectiveness and strategic
governance. Ms. Rodahl has over 25 years of
experience in Corporate Human Resources with
companies such as Pillsbury, Carlson
Companies and Buca Inc. Ms. O'Leary has over
25 years of experience in Corporate Finance
with companies such as Pepsico, Carlson
Companies, Navitarre, One Link and Buca Inc.
Their clients include privately held and
publicly traded companies in the restaurant
industry, med-tech, manufacturing and the
service industry. They have also done work
for non-profit organizations. For more information,
contact them by calling (763) 473-1259 or
emailing:
crodahl@teveraconsulting.com
/
koleary@teveraconsulting.com
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